Got Ads?
  The Irony of Calacanis

This from the only friend I've ever had to block on Facebook - cause he constantly sent out his own promotional crap to his friend list. He knows advertising won't work on Facebook, but he sure believes in spamming his friend list.

Social networking is second only to chat rooms as the worst place to advertise. The content there from your friends and your family is more compelling than any advertisement. Google has the greatest advertising in media history -- search advertising. When you type a word into the box, we know what you're looking for. When you're on Facebook, we know you're looking to meet a girl or talk to your friends. It's a terrible platform for advertising. The holy grail of e-commerce forever has been that people are going to buy something online because their friends did, or that everybody here is into skiing so we're going to sell a bunch of skiing stuff. It hasn't happened. Plus, e-commerce is a low-margin business. It's nowhere near search inventory.

Jason Calacanis at the Graphing Social conference

He's right about Google and search intent. But his spam ju-jitsu shows he also intuitively knows how marketing will eventually work on social networks.

"The content there from your friends and your family is more compelling than any advertisement."

Logically, when the content from your family and friends is the advertising, social network monetization will start to work.


  ESPN has Ruined Monday Night Football

I was psyched when ESPN got Monday Night Football. I get ESPN in HD, and I thought it would be great.

Of course it sucks.

Basically they've sold out the game to commercialism - primarily cross-promoting ABC shows. The whole thing reeks of an 'event experience.' It's like they chose the producer of the Super Bowl halftime show to produce the whole damn game.

Here are the most annoying aspects:

  1. Tony Kornheiser and Mike Tirico can't stop blathering about ANYTHING BUT FOOTBALL.
  2. Suzy Kolber and Michele Tafoya. (see above)
  3. The player intros where some teammate gives us the nicknames of all the players.
  4. Do we need a soundtrack from Kid Rock and J.Lo or Pink or someone for each show.
  5. The booth visit from some famous person, usually someone appearing on Dancing with the Stars this season.
  6. Chris Berman's halftime act is just tiresome.
  7. The lack of replays.
  8. Pre-taped interviews / video segments that overrun actual plays.

Overall, I still look forward to the game, but the MNF production emphasizes everything BUT the game.

Labels: ,


Subscribe to GotAds?


Recent Posts

The Irony of Calacanis
ESPN has Ruined Monday Night Football


February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 / 

The Irony of Calacanis
ESPN has Ruined Monday Night Football