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2/21/2005
  Click Fraud is in the Top 4

Brian McAndrews in interviewed by the MarketingSherpa folks. He gives four tips, and number three deals with click fraud.

To stay in the game, McAndrews suggests these strategies:
  • Look at lifetime value
  • First rank isn't always the best
  • Continue to monitor for click fraud
  • If anything, the click fraud topic will heat up this year. Advertisers should monitor campaigns closely: if click volume spikes while conversions stay within a normal range, you may be dealing with fraudulent clicks from affiliates or your competition.

  • Search is just part of the mix

McAndrews is the CEO of the company that owns AtlasDMT. So he sees a lot of data. One tip that he probably assumes his audience must be doing is: "Track conversions." That's step one.

 


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