Seth Godin picks up on some Indian stories about click farms...
Related:The warning at the end of John Heilman's article on Google:
When crisis eventually comes to Google— and it will—the company’s fate will depend on whether they have absorbed a handful of lessons that apply as much to life as they do to business: Adulthood happens. You can’t make all your own rules. And everyone fucks up.
Yes. Within 18 months. Call it the "Come to Jesus" moment. I'm guessing that it'll be related to click fraud.