Got Ads?
2/09/2005
  Conversion Tracking Conflict of Interests
A really good point, backed up by some data is made over at the search views blog.
Giving the search engines visibility into the effectiveness of keyword buys could potentially allow them to consciously inflate their rates – Google and Overture will recommend a company's most successful words to their competitor, setting off small bidding wars.
Andrew Goodman seconds the motion over at his Traffick blog

Bottom-line: Don't give your data to the ad network. Someday it may be used against you. Use 3rd party or in-house tracking tools instead.

 


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