Secret of Search Marketing
Seth Godin has a turn-of-phrase that sums up the secret to getting rich on search marketing.

Best of all, she starts finding products for her customers instead of finding customers for her products.

It may not be apparent how profound this is. Hell, it's the secret of all modern marketing. But search engines are the key - you start by understanding that the hard part is getting the customers - and you find products for them... "Huh?" I hear you saying - well think about this: Get some tools that tell you what people are searching for, and not finding, and provide it to them...  ¶ 2/05/2005