Got Ads?
3/21/2005
  Does hype work?

Andrew Goodman points out that Ask Jeeves has a 4% market share. Barry Diller's IAC has offered $1.9B for them. The current ad market for search is maybe $10B at most. Hmmm. Sure it's growing, but with MSN getting more involved, Ask is a distant fourth, and they rely on Google for their ads. Perhaps hype does work...

 


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