3/21/2005
Does hype work?
Andrew Goodman points out that Ask Jeeves has a 4% market share. Barry Diller's IAC has offered $1.9B for them. The current ad market for search is maybe $10B at most. Hmmm. Sure it's growing, but with MSN getting more involved, Ask is a distant fourth, and they rely on Google for their ads. Perhaps hype does work...
¶ 3/21/2005
