Next Sunday at 6pm ET, The Biography Channel will be airing their special on Google. Ray Allen, CEO American Meadows, who is the officially profiled AdWords client on Google's site, told me Biography sent a video crew out to interview him for the show.

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"Copywriting is my big thing. I've been doing it since the beginning of time," he said. "Everybody talks about ad rank. They don't talk about the words. If your ad is at #1 or #2 and it says 'Wildflower Seeds', I'm going to kill you by saying 'Wildflower Seeds on Sale'. It doesn't matter if you're #1, if the guy at #3 is a copywriter, he's killing you."

It sounds easy, doesn't it? But it's not, so Mr. Allen advises you to hire someone with direct mail experience.

¶ 3/14/2005