Got Ads?
3/02/2005
  Growth of PPC ad market?

Marketwatch's Bambi Francisco talks to Danny Sullivan who is bullish on the PPC ad market. Of course, the growth rate is inevitably slowing down, but Danny finds a lot of new people want to go to his conferences.(Via SearchEngineLowdown)

The interesting part of the article covers startups trying to be like NexTag.com and acquire leads at low cost, to resell them. NexTag uses search as one of the ways it acquires leads, then it auctions the leads (which are people clicking on stuff) to merchants like Mortgage sellers, Digital Camera sites, etc. It's a great business model, so it's no wonder people are jumping in.

"If aggregators continue to buy search keywords in bulk and resell the traffic/lead for 2X via an arbitrage model it will assert pressure on the search providers [Yahoo and Google] to go more downstream to acquire the marketers directly at some point if they want to continue to grow their top line revenue," said D.C. Cullinane, CEO and co-founder of thinkingVoice, a startup focused on a pay-for-call business model.

However, time has shown that once a marketing technique gets over-saturated, it loses effectiveness. I wonder if all these big bulk buyers will cause that to happen in the PPC market. I also wonder if the new people going to Search Engine Strategies will find it too hard to compete with the bulk buyers?

Give me some comments - what do you think about PPC growth and pricing? Will the bulk buyers squeeze out the regular businesses?

 


Links to this post:

Create a Link



<< Home

Subscribe to GotAds?



Links



Recent Posts

Growth of PPC ad market?


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /