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3/31/2005
  International upside for Google

Do you think Google making 66% of their revenue in the US is a sign that they are too dependent on the US market?

I don't think so. Google has plenty of room to grow internationally. And that percentage is coming down as they expand internationally. Eventually, the US will likely represent somewhere around 50 - 55% of revenue. Does that seem like a lot?

I think that's a reasonable number by analogy. Google is just a large marketplace for ads. Comparable as a market to the world stock market. Guess what percentage of the total world stock market the US is? A: 55%

As Google matures, the breakdown of Google's revenue by country will mirror the total economic activity in that country.

 


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