Got Ads?
3/16/2005
  MSN AdCenter - Getting in on the ground floor?

What to make of MSN announcing that they will have their own PPC ad system? Well, one thing they do differently than Google is pre-announce instead of just launching it. It's not clear when MSN keywords will be for sale direct from MS.

Is this announcement good for the SEM world? Raise your hand if you want to deal with another set of user interfaces, reports, account managers, bidding tools, TOS, payment systems, APIs, etc., etc.

Now if Microsoft actually did something new, that might be nice. I wonder if they have it in them. CPA, anyone?

I find this quote from the USA today interesting:

"Competition is fantastic," says Chris Winfield, the president of New York-based search marketing firm 10e20 Web Design. "I'm hoping this will lower some of the costs per click. I can't see Microsoft charging as much as Google and Yahoo, at least not in the beginning."

I don't see how dividing up inventory that's already rep'd by Overture is going to change prices at all. If MSN's ad system is better and easier and well-promoted, it actually might attract more buyers and raise prices...

 




<< Home

Subscribe to GotAds?



Links



Recent Posts

MSN AdCenter - Getting in on the ground floor?


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /