Got Ads?
3/11/2005
  The myth of "Zero Marketing"

This USA Today article covers AdSense from a lot of angles, and is worth reading. However, what caught my eye was this quote from Jason Calacanis of Weblogs, Inc.

In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.

Maybe it's the old marketer in me, but someone who's getting their company mentioned in the USA Today is NOT doing "zero marketing". Whenever you hear that, either the company is run by engineers who are bragging that they don't need marketing, or it's run by a savvy marketer, who's pulling the old "I'm not an orator" rhetorical trick...

The point is, if you are hearing about it, and they have any web presence, they are doing marketing, whether they like it or not...

 


Links to this post:

Create a Link



<< Home

Subscribe to GotAds?



Links



Recent Posts

The myth of "Zero Marketing"


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /