A busy day for Yahoo. Not only did co-founder Jerry Yang provide the keynote "chat" at the SES show in NYC, but the search engine also made two major announcements today.

First, Yahoo is finally absorbing Overture fully into the family and changing the division's name to "Yahoo Search Marketing Solutions".

Overture is now called: "Y! SMS"? Yikes - let's hope that's an internal name only. Given that Overture is a huge profit maker for Yahoo, you'd think they could've ponied up for some better branding... Which would you rather buy PPC ads from: Overture, AdWords or Y! SMS?

¶ 3/01/2005