3/01/2005
Snap.com - starting with CPA
Snap.com takes a swing at a cost-per-acquistion advertising model. Look at the start of the second paragraph in the press release:
Snap's Cost-Per-Action advertising also provides advertisers protection against click fraud, now rampant in the search marketplace.
Click fraud is now "rampant". Do you think click fraud is a blasto-meme yet?
¶ 3/01/2005
