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4/19/2005
  Cookie Deletion Revisited

I like Seth's response to this survey on cookie deletion from Atlas OnePoint: "Vindicated!".

For whatever reason, Eric Peterson from Jupiter (who the study that claimed 39% of web users were deleting cookies monthly) is rather circumspect about this new study. He's casting aspersion on the motivation and ethodology of the new survey.

I've looked at a lot of logs, and the data I see is a lot more in line with Atlas OnePoint's than Jupiter's results from a questionnaire. I also trust the examination of log files more than I do the questionnaire approach of first explaining what a cookie is, and then asking how often people delete theirs.

 


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