Lost in the coverage of Google's massive, insane, fly me to $300/sh quarter, was AOL's pay-per-call introduction. Yes, of course, certain blogs mentioned it, but isn't it a big deal? I mean AOL is now doing pay-per-call!

I'll tell you when it will be a big deal: when Google does it! All that rumor/speculation over Google's dark fiber acquisition - maybe that has something to do with Pay-per-call? Maybe not.

The point is, if you want to prosper, you need to go to where the puck will be. Try Ingenio and AOL pay-per-call today, because someday the big G will have it. Then we'll find out if pay-per-call is real.

PS. The main problem with pay-per-call is currently the fact that the acronym (PPC) is already taken. Maybe Google will name it something new?

¶ 4/24/2005