Got Ads?
4/25/2005
  A true beta test at Google

One of the intriguing things about Google's test of a mutant CPM model and new site targeting features is that it is an actual beta! In other words, they are announcing the details in advance, while a small number of users get to test the new features.

Why would Google do it that way? Usually, they get it ready and then spring it on the world and call it a beta for the next several years. Pre-announcing is not really their style. Maybe they are starting to eye Yahoo's more diverse piece of the ad world pie. If that is the case, they're sending a message with this beta.

Additionally, by pre-announcing, Google is giving time for all the media planners and buyers to include them in their summer campaigns.

 


Links to this post:

Create a Link



<< Home

Subscribe to GotAds?



Links



Recent Posts

A true beta test at Google


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /