Got Ads?
5/17/2005
  Pssst. Want to buy some click fraud?
Tim Yang recounts a solicitation by an Indian click fraud farm.

I have an offer for you. Which is that I am capable of giving you 1000+ different traffic to your site per day - and all of them would click on all the Adsense advertisements. For all these clicks you would be able to earn a good amount per day. My offer is that I would give you that 1000+ different traffic to your site in exchange of 50% of earnings of their total clicks...
Sanjay Das

Tim points out that the fraudster doesn't seem too technically sophisticated - and given Tim's traffic and AdSense revenue, the fraudster probably would be caught. However, it doesn't take much sophistication to elude Google's current fraud detection. Many people out there assume that Google can simply track repeated IPs but it's not that simple.

Google can't easily detect click fraud patterns over time. If every one of Sanjay's 1000 clickers visited Tim's site once per day and only click 1 or 2 ads, Google would have a hard time flagging those specific clicks. Why? Because Google's fraud analysis system can't easily look at more than 1 hour's worth of log data in real time.

However, it sounds like Tim doesn't really have the traffic to "hide" 1000+ extra clicks a day, so it's likely Google would catch this fraud. Analysis of the payment side could raise a red flag as Tim's CTR and earnings would spike up too quickly if the fraud was put in place. Smart fraudsters would ramp slowly, and read a bit about Poisson distributions as they were doing that.

Of course, if I were Google, I'd set these fraudsters up with a honeypot, and then map the IPs...

 


Links to this post:

Create a Link



<< Home

Subscribe to GotAds?



Links



Recent Posts

Pssst. Want to buy some click fraud?


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /