6/07/2005
PPC Best Practices
Great Stuff on keyword management best practices from Marketing Sherpa. Open access until June 17.
Quick Summary:
- Best practice #1. Bid by word, not "bucket"
- Best practice #2. Automate your landing pages
- Best practice #3. Customize your bidding strategy
- Best practice #4. People are better at some things… like Copy
- Best practice #5. Delve into details (i.e. read your reports!)
