Another great article from Marketing Sherpa (open access until June 19): Can you generate leads via low-cost direct-response TV ads? This case study shows how TheLadders.com ran a test for under $200k.

Of course, this is done by more than a few companies today, but as online advertising gets more expensive, you will start to see many more pure online companies using radio, TV, and print ads to drive online conversion.

¶ 6/13/2005