Got Ads?
7/23/2005
  What is the AttentionTrust?

On Friday, I participated in a workshop to launch the AttentionTrust. The main goal was to get a non-profit organization launched that will help evangelize the following beliefs:

You Own:

And you have basic rights - the ability to move your data and attention, to control how it's used, and to decide who profits from it.

Examples of your attention data:

Why?

The AttentionTrust is a Web2.0 type approach to your activity and how marketers interact with you. Instead of consumers being passive and trading their attention for "free" services, consumers can now say: "My attention is mine, and I'm aware of how much it's worth. If companies want to get it, they should respect my rights."

Upshot

To succeed, the AttentionTrust mainly needs to educate people about a new way to think about the data they create. Think of attention as a valuable resource, and since you create it, you own it. Over the next few years, that type of thinking will change the way internet marketing works.

 


Links to this post:

Create a Link



<< Home

Subscribe to GotAds?



Links



Recent Posts

What is the AttentionTrust?


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /