... linking to a gapingvoid.com pearl. Here's a great post by Hugh talking about the overlords of mass production in the commodity world.
And as an antidote for all that commodification they've been doing during the week, during the weekends they're going to want the exact opposite, and they're willing to pay for it.
So they'll spend their money on "non-commodity", in other words, "Bespoke".
Then he segues into meaning of life stuff at the end, which I love...