Got Ads?
9/23/2005
  Snap not doing so great

Snap, you may recall, is a search engine based on a CPA model that publishes all of its revenue data. It's open, in a financial sense. It was founded by Bill Gross of Overture/GoTo fame.

Anyways, Snap is not doing so hot:

Worst of all, Snap daily revenue is around $100 per day. That's maybe $35k a year? Enough for 1/3 of one person's salary. There are a ton of AdSense sites doing much better.

I like Snap. I think it's a cool idea. However, the world is not beating down the door to this mousetrap. Maybe people in the online ad world just don't care about accountability yet.

 


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