Snap, you may recall, is a search engine based on a CPA model that publishes all of its revenue data. It's open, in a financial sense. It was founded by Bill Gross of Overture/GoTo fame.

Anyways, Snap is not doing so hot:

• Total searches are down
• Paid clicks down
• Revenue per click is flat

I like Snap. I think it's a cool idea. However, the world is not beating down the door to this mousetrap. Maybe people in the online ad world just don't care about accountability yet.

¶ 9/23/2005