Secretly and slowly, the Froogle folks have finally completed the roll-out of their big update. Nicer looking results, more interactive price comparison. And also, a SHOPPING LIST! Wow. Doesn't do anything really, since you still can't buy anything from Google, yet.
Upshot: Froogle looks more like Become.com now. But seriously, Froogle is getting better and better, and you just know they're planning to hook up that Wallet payment system and take on eBay and Amazon.
I wonder if they'll release an API, so I can integrate it into Aytozon.com?