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12/30/2005
  Understanding Brin and Page

The importance of innovative infrastructure at Google can't be over-emphasized. If you want to understand how Brin, Page and the top Googlers think, just say to yourself: Is there a way I can radically over-haul how infrastructure works?

Obviously, they've have done this for their computing power. And that worked so incredibly successfully in the following areas:

Do you think Google bought some package for SarBox compliance? Of course not! They've rolled their own by repurposing their source-code control system for that. Brin and Page are the kings of "rolling their own". That's what they do.

Now let's role-play. Put yourself in Brin & Page's shoes:

You want to minimize the housing / commuting problems for your talent. Do you:

It's rhetorical. The point is that no one, but no one is as focused on re-inventing infrastructure in innovative ways as is Google. That's why they are using shipping containers to drop datacenters close to power sources around the world.

It's also why they'd buy a 767 instead of a Gulfstream for the corporate jet. You'll know when Google is in trouble when they starting buying off-the-shelf stuff.

 


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