Got Ads?
1/07/2006
  Google's Real Mission

Google says their mission is to "Organize the world's information". Great. What does that mean?

It means you catalog and understand relationships in all the world's data. As a side effect, you get a huge amount of attention from all the world's people. People come to rely on augmenting their knowledge and memory with the vast Google repository.

So, if you have all the data, and you have all the eyeballs, what can you do? Simple. You can become the connector between consumer and merchant. You know what people are looking for. You know what others have. For a small fee, you can connect searcher to seller.

Of course they do this today on a small scale - for those searchers that actively look online for products and information. What they don't yet do is reach the people who aren't actively looking. And they don't reach the people who aren't sitting in front of a computer all day.

Slowly but surely Google is going to move their battleship in position to use their:

to be able get the right information (or product) in front of the right person at the right time, across any type of media.

One way to envision the result is to recall the Tom Cruise movie Minority Report. In the future, you can't go anywhere without being under surveillance, and you are constantly being bombarded by targeted advertising. Video screens everywhere hawk every possible product at the moment you're mostly likely to need it.

Over the next 3 years, that's the direction Google can move in. They'll know what you like, and when you are looking for something, they'll know what's for sale, and they be able to insert targeted ads into all sorts of media - video, audio, 'print', 'online', 'broadcast', etc. Google will also be able to handle the transaction for you.

Note that 'print', 'online' and 'broadcast' are meaningless distinctions within 3 years. Every source of information will be TCP/IP connected: TV, radio, news, movies will all be programmable / customizable.

So as a by-product of organizing all the world's information, Google will change the way advertising works - and they will be the most efficient market for buyers and sellers to reach each other.

At least that's what I'd do if I were them.

 


Links to this post:

Create a Link



<< Home

Subscribe to GotAds?



Links



Recent Posts

Google's Real Mission


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /