Got Ads?
5/24/2006
  Google Video Ads will decrease relevancy

AdSense ads are usually pretty relevant, but I'm guessing that Video Ads will hurt relevance a lot. They may still work - especially as a novelty, but they won't be very Googly.

This hit me after reading a brilliant observation on the sem2 discussion group - I had asked what besides Movie trailers, car ads, political / advocacy ads and real estate would be good candidates for these new video ads. Matt McGee replied:

In all seriousness ... any category in which the ad can show attractive females scantily clad and get away with it.

Damn - he's right, it's the "porn drives media adoption" crossed with "sex sells." Brilliant and obvious. It's pure liquid money to the first advertiser who executes that well.

And if you think about it - no matter what Google is saying about how these ads aren't intrusive since they don't play automatically - the format is going to reduce relevance. Video simply is not text and can't easily be contextually relevant, by definition.

 




<< Home

Subscribe to GotAds?



Links



Recent Posts

Google Video Ads will decrease relevancy


Archives

February 2005 /  March 2005 /  April 2005 /  May 2005 /  June 2005 /  July 2005 /  August 2005 /  September 2005 /  October 2005 /  November 2005 /  December 2005 /  January 2006 /  February 2006 /  March 2006 /  April 2006 /  May 2006 /  June 2006 /  July 2006 /  August 2006 /  September 2006 /  October 2006 /  November 2006 /  December 2006 /  January 2007 /  February 2007 /  March 2007 /  April 2007 /  May 2007 /  June 2007 /  July 2007 /  August 2007 /  September 2007 /  October 2007 /  November 2007 /  December 2007 /  January 2008 /  February 2008 /  March 2008 /  April 2008 /  May 2008 /  June 2008 /  July 2008 /  August 2008 /  September 2008 /  November 2008 /  December 2008 /  January 2009 /  March 2009 /