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5/24/2006
  Google Video Ads will decrease relevancy

AdSense ads are usually pretty relevant, but I'm guessing that Video Ads will hurt relevance a lot. They may still work - especially as a novelty, but they won't be very Googly.

This hit me after reading a brilliant observation on the sem2 discussion group - I had asked what besides Movie trailers, car ads, political / advocacy ads and real estate would be good candidates for these new video ads. Matt McGee replied:

In all seriousness ... any category in which the ad can show attractive females scantily clad and get away with it.

Damn - he's right, it's the "porn drives media adoption" crossed with "sex sells." Brilliant and obvious. It's pure liquid money to the first advertiser who executes that well.

And if you think about it - no matter what Google is saying about how these ads aren't intrusive since they don't play automatically - the format is going to reduce relevance. Video simply is not text and can't easily be contextually relevant, by definition.

 


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