John Rodkin agrees with many who think that Rupert Murdoch got the deal of the nascent century when he bought MySpace for under $600M. I think so too, but I also think it was smart of MySpace to sell - because the Murdoch people have helped create a platform strategy that might just work.

John also pulls out an interesting factoid from recent HitWise data:

Another interesting tidbit from the Hitwise analysis is that MySpace users navigate to Google.com in huge numbers to run searches - but Yahoo is the default MySpace search engine. That sounds like bad news for Yahoo’s competitiveness.

Sure does. It also explains why the likes of Eric Schmidt and Marissa Mayer have developed MySpace envy lately.

¶ 5/22/2006