John Rodkin agrees with many who think that Rupert Murdoch got the deal of the nascent century when he bought MySpace for under $600M. I think so too, but I also think it was smart of MySpace to sell - because the Murdoch people have helped create a platform strategy that might just work.
John also pulls out an interesting factoid from recent HitWise data:
Another interesting tidbit from the Hitwise analysis is that MySpace users navigate to Google.com in huge numbers to run searches - but Yahoo is the default MySpace search engine. That sounds like bad news for Yahoo’s competitiveness.