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6/01/2006
  Rosenberg Examples of Local, Base and Personalized Search
Here are the example searches mentioned by Google's SVP Jonathan Rosenberg in yesterday's analyst call:

Local search is a big deal for Rosenberg, obviously, and he's big on making the point that Google only tries to show "good ads" - i.e. other "Brand X" search engines would put a lot of bad ads on the "dog parks" search...

The barbie example was about personalization in that it's OK and perhaps expected for Rosenberg to search on that since he has a young daughter.

The [cheese recipes] search was an example of "one-box" refinement with Google Base. Including a box as below:

Refine your search for cheese recipes
Main ingredient
 
Cuisine
 

 


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