ComScore Traffic Numbers - Wrong Again
TechCrunch (which I maligned a bit yesterday) points out yet another instance
where ComScore's data is probably inaccurate
. This case revolves around del.icio.us and is disputed by Yahoo.
Hitwise has a better methodology than ComScore and Hitwise jibes better with what Yahoo is saying.
At this point, I'm of the opinion that comScore numbers are a bit below Alexa's
in terms of accuracy (i.e. a lack thereof).
Markus Frind jumps in at TechCrunch on the comments - and he strongly concurs: "Comscore is completely worthless, they barely have an install base of 2x alexa."
I think Markus is right up there with Cringley and Scott Adams in the category of most informative & entertaining bloggers.