ESPN Mobile is shutting down. Wow - think of the wasted ad spend (at least $30M). If you watch any ESPN, you've seen wall-to-wall ads for this service for the past 4 months. The main problem was that it was too expensive.
My intuition is also that the phones aren't good enough - reception and video quality still suck. At least that's what the perception is.
The speed at which this got de-commissioned is impressive. Search Views writes:
The failure of ESPN Mobile brings up new hesitations for other companies developing mobile media products.
I wonder how long it will be til something decentralized and free succeeds in its place? Think YouTube for phones. I'm guessing 1 year...