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10/26/2006
  How not to fix Apple
This was Dugg up recently - a laundry list of ideas from the people at Wired and their friends on how to fix Apple. Way back in 1997.

It's hilarious and instructive. Anyone remember Gil Amelio? Mike Spindler? Jean-Louis Gassee? This wasn't that long ago!

But the journalists and futurists who wrote entreated Apple to do things like:

Couldn't have been more wrong. To their credit, there was an leitmotif of "Hand the reins back to Steve."

Interesting perspective when you read contemporary versions such as: "What should Google do now?" or "How to Save Yahoo!".

 


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