How not to fix Apple
This was Dugg up recently - a laundry list of ideas from the people at Wired and their friends on how to fix Apple
. Way back in 1997.
It's hilarious and instructive. Anyone remember Gil Amelio? Mike Spindler? Jean-Louis Gassee? This wasn't that long ago!
But the journalists and futurists who wrote entreated Apple to do things like:
- Tap the move toward push media
- Sell yourself to IBM or Motorola, the PowerPC makers.
- Relocate the company to Bangalore and make it cheap, cheap,
- Push your advantage on the speed of the processor. This summer, you'll release Macs using 450- and 533-MHz processors. Your lead over Intel will be remarkable. Brag about this.
Couldn't have been more wrong. To their credit, there was an leitmotif of "Hand the reins back to Steve."
Interesting perspective when you read contemporary versions such as: "What should Google do now?" or "How to Save Yahoo!".