Got Ads?
1/25/2007
  Feedback on Panama

Yahoo's Panama ad system been talked about a lot lately, mostly by people (like Wall St. Analysts and Terry Semel) who've never used it.

I've been using it for a month, and from a usability standpoint it's not that great. Overall, I give it a C+. Considering the long gestation period, I thought it would have been better.

Google AdWords has refined its workflow and is very fast and easy. Plus I'm used to Google. I wish Yahoo had made Panama work EXACTLY like Google. They should have copied it more carefully.

Anyways, I sent a list of usability annoyances to Yahoo's feedback email address. Someday I'll write a detailed post on my experiences with Panama, but this punchlist gives you an idea of how Panama usability feels incomplete...

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