1/18/2007
LowerMyBills in the NYT
Here's what you get for spending hundreds of millions of dollars on banner ads: an NYT article about your wacky, yet effective creatives.
I happen to like LowerMyBills' ads because I know how damned well they must work! And it's never easy to come up with the next concept - like, how about a rattlesnake protecting 53 eggs that direct you to the best mortgage rate for your state?
¶ 1/18/2007
