Inside the report are over 50 pages, and 110 tips.

Here's a quick summary of the top ideas. Get the PDF for all the details and stories that back up these points.

1. Re-send the same email blasts, after a week to people who didn't open the original.
2. Positive news in email converts much better than negative news.
3. Have a blog, and participate on other blogs.
4. Give customers a forum to voice opinions / complaints, and respond to them.
5. PPC ads that go directly to a product page convert better than ads that go to a homepage or a catalog page.
6. Press releases can be great link attractors.
7. Small tweaks to landing pages can generate big returns. Test your own site.
8. In-site Pop-up ads and signups still work really well.
9. Short URLs work better in direct response.
10. Your brand and brand story really matter.

¶ 1/09/2007