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1/09/2007
  Top Marketing Lessons from 2006
Marketing Sherpa has a great giveaway - a "wisdom report" of online marketing tips and best practices culled from the best submissions by their users.

Inside the report are over 50 pages, and 110 tips.

Here's a quick summary of the top ideas. Get the PDF for all the details and stories that back up these points.

  1. Re-send the same email blasts, after a week to people who didn't open the original.
  2. Positive news in email converts much better than negative news.
  3. Have a blog, and participate on other blogs.
  4. Give customers a forum to voice opinions / complaints, and respond to them.
  5. PPC ads that go directly to a product page convert better than ads that go to a homepage or a catalog page.
  6. Press releases can be great link attractors.
  7. Small tweaks to landing pages can generate big returns. Test your own site.
  8. In-site Pop-up ads and signups still work really well.
  9. Short URLs work better in direct response.
  10. Your brand and brand story really matter.

 


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