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4/24/2007
  The Attitude that Built Google

Jeremy Chatfield has not one, but two brilliant posts up about search engine spam and the incipient collapse of the page-rank system.

However, Jeremy should just be hired by Google, because he really "gets" the old-school Google mentality. Here's what he says after explaining how the page-rank citation model is doomed in his second article:

I’ll avoid further describing more problems. If you’ve got this far, you can probably infer what else I’d say. If not, think about it for a while.

That little koan is soo hard-core Googly. Basically that's exactly how the early employees think.

Maybe Google should just hire Chatfield? Put him in charge of the AdWords API. They could get some mojo back if they did.

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