Got Ads?
5/30/2007
  Comparing AdWords, Panama & AdCenter Performance

At the end of the month, I like to evaluate my campaign performance a bit more in-depth.

In late April, I set up a PPC campaign with 700 keywords, and 3 ads as identically as possible on Google AdWords, Yahoo Search Marketing (aka Panama), and Microsoft AdCenter.

This campaign was in a high-value consumer electronics area, with a medium amount of traffic (no it wasn't "digital cameras").

So, for the first 30 days of May, here are the stat lines:

SourceClicksCTRAvg CPCTotal SpendConversion Rate
AdWords 605 1.25% 0.31 $185.67 10.4%
Panama 655 1.3% 0.28 $186.25 8.4%
AdCenter 20 1.77% 0.26 $5.14 n/a

Just a couple of observations:

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