I will completely guarantee 100% that this tip will work for every person without fail. If you follow this tip, you will instantly increase your ROI 1% across the board on every cent your spend on your PPC campaign. Now that I have got your attention with the cheesy, E-book style hype, here’s the tip.

Instead of optimizing your actual campaign, it’s about optimizing how you pay. Instead of paying with a normal credit card, as most people do, sign up for a 1% cash back rewards card. There are many cards that do this, personally I have an American Express Business Rebates card. So for every dollar I spend in my campaigns, I get 1 penny back. This may not sound like a big deal but sometimes PPC margins can be tight and 1% does in fact make a difference.

This is so very true. Get a cash back card to pay each of the big 3. I.e. a separate card for Google, Yahoo and MSN. If you spend $30k - $50k / month, you'll get around $500 back.

Since cashback cards often have limits on how much you can get back, here are 3 good cards that can return a lot of cash back:

• Advanta Platinum BusinessCard with Rewards - 0.75% on up to $10,000 in purchases; and 1.00% on purchases over $10,000.
• American Express SimplyCash Business Card - You will receive a Rebate of 5% for Purchases of wireless telephone services, automobile gasoline, and office supplies and equipment, in each case not purchased at a warehouse club, superstore or supermarket (“5% Purchase(s)”). You will receive a Rebate of 1% for Purchases in all other categories
• Chase Business Cash Rewards Card - Earn 1 point per $1 for new net purchases totaling $0 to $2,000 each billing cycle. New net purchases totaling over $2,000 and up to $2,500 will earn 5 points per $1, and new net purchases totaling over $2500 will earn 1.25 points per $1.

By using separate cards - and not charging anything but PPC costs on them, it's also a bit easier to handle reconcilliation since these business cards will all send you end of year statements.

¶ 5/11/2007