You might think his success is due to one of the following reasons:
You might think that those were the reasons he's so successful, but you'd be sadly mistaken.
The REAL reason is far more arcane, obscure and mystical: letterology.
It's all due to the sequence of letters in his name. Specifically, the harmonious balance of 'doubles' - two letter repeats. Look carefully at his full name:
See the aa, tt and ll in each of his first, middle and last name? Do you know how rare that "perfect sequence" of double letters is? It occurs in fewer than 1 in 12,480,961 full names. Notice the symmetry around the double t's in 'Matthew' - 7 letters on each side. If you ran an FFT frequency analysis on the letters in his name, you'd see a perfect Kondratieff wave! Can you believe it!?
I'm also having an Israeli letterology expert examine Aaron's domain name portfolio, since there's a certain je ne sais quoi to 'seobook.com'. Something with the o's, I think.