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8/09/2007
  The Secret of Zappos Success

Marketing Sherpa has a great article on the top 10 reasons why Zappos online shoes is one of the biggest success stories in online marketing.

If you boil the 10 reasons down, it's basically: relentless focus on customers.

I'm going to excerpt a bunch:

Zappos has a unified vision - and it permeates their success (they will likely sell $1B worth of shoes in 2008). For example, you can see why they can have a large affiliate program - they pay a lot for that first sale, but the affiliates are doing the hard work of acquiring new customers. Zappos doesn't pay the affiliates much for the return business, because the customers remember the brand and go back directly.

There's more in the full article at Marketing Sherpa.

 


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