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9/13/2007
  NFL 2007: The Breakout Meme is "Aaron Schatz"

Remember when the annoying media phrase: "He's the difference maker?" became the thing that every broadcaster, beat writer and NFL fan repeated? I think Difference Maker was the NFL breakout meme of the 2005 season.

Last year (2006), I think the meme was: Fantasy League. As in "Fantasy Leagues have now surpassed the actual league in importance." For 2004, I'd say the breakout meme was the phrase "It is what it is..."

Well, I already know what the meme for 2007 is. I've even contributed to it.

It's "Aaron Schatz". The man behind footballoutsiders.com. He also wrote the best football book for NFL fans.

All of a sudden, Aaron Schatz is everywhere! Here he is in a Bill Simmons column. You'll be hearing about him on pre-game shows within the next couple of weeks - I guarantee!

So "Aaron Schatz" is the meme for all NFL coverage this year.

Here's a handy glossary of key Aaron Schatz terms you will start to see:

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