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9/21/2007
  Proof that Ad Frequency Works

The only downside of the NFL season is the repetitive ads you must endure if you care to watch the games live. They are proof that brand advertising depends on frequency.

The most depressing manifestation of this fact is that my two boys now sing the "Viva Viagra" theme several times each week. Elvis is rolling over in his grave, though I'm sure he'd be a big Viagra promoter were he still alive.

Speaking of ads during NFL games, GEICO is putting some crazy stuff out there. Surreal, actually.

And here's a reebok ad I find amusing - even though I've seen it 50+ times on the NFL network.

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