Barry Ritzholtz on ComScore
I missed this, but it's good cynicism about ComScore and Nielsen. Media companies are basically trying to pump up their numbers. They are incented to do so because those numbers influence ad rates.
This means that, very soon, web Advertisers will no longer be able to trust the data they get from publishers or these traffic rating agencies.
The Big Picture | Soon to be worthless: Nielsen Net Ratings and comScore Media Metrix