The meme gets hotter. At this rate, spontaneous combustion is not far away... Here's a UK customer's point-of-view:

Mr. Elton said he remained dissatisfied with having to depend on search engines to make things right. "As of the present time, they are judge and jury on any suspect click fraud case such as ours," he said. "I believe there should be an unbiased independent arbitration by a separate specialist company..."

Collection of names to watch:

• Jessie Stricchiola - she's the meme torch bearer
• Patrick Giordani from 'Yahoo Search Marketing Solutions'
• Salar Kamangar - Dir Prod. Mgmt at GOOG

¶ 3/02/2005