The Street.com has an article called: "Click Fraud Just Another Maguffin." The article requires a subscription or free signup, so I haven't read it. But I'm sure it's exactly right.

Early last year, I was all over the click fraud story - too early, apparently. Now, the likes of Kedrosky are jumping on the CF doom band wagon.

So it's obviously the perfect time to move to the next phase. And calling Click Fraud a Maguffin is the perfect phrase for that next phase.

¶ 1/25/2006