I'm starting a contest to rename Panama - Yahoo's version of Google AdWords. The winner will get a $100 Amazon gift certificate.
Yahoo's new ad system was code-named Panama, and as Andrew Goodman points out, that's becoming the de-facto name people use for it.
The reason people use Panama is because it's far more memorable than Yahoo's other names. Basically, since Yahoo decided to eliminate the name "Overture", they've had essentially no branding whatsoever.
Instead Yahoo decided to use the equivalent of internal business unit names for their outbound marketing. Is "Search Marketing Solutions" a brand? I don't think so.
Here's what you have to do:
If I get some good entries, I'll put a poll up which everyone can vote on, and I'll use the poll result as guidance for choosing the winner for Yahoo's new branding. The first submitter will get the prize. And then I'll forward the best choices onto Yahoo.
C'mon - the bar is really low, and Yahoo needs our help.