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1/12/2007
  Contest: Let's Rename Panama!

I'm starting a contest to rename Panama - Yahoo's version of Google AdWords. The winner will get a $100 Amazon gift certificate.

Yahoo's new ad system was code-named Panama, and as Andrew Goodman points out, that's becoming the de-facto name people use for it.

The reason people use Panama is because it's far more memorable than Yahoo's other names. Basically, since Yahoo decided to eliminate the name "Overture", they've had essentially no branding whatsoever.

Instead Yahoo decided to use the equivalent of internal business unit names for their outbound marketing. Is "Search Marketing Solutions" a brand? I don't think so.

Here's what you have to do:

  1. Come up with a good brand name for Yahoo's ad system.
  2. Put it in the comments of this post with your name or url so you can be contacted if you win.

If I get some good entries, I'll put a poll up which everyone can vote on, and I'll use the poll result as guidance for choosing the winner for Yahoo's new branding. The first submitter will get the prize. And then I'll forward the best choices onto Yahoo.

I know you can do better than Yahoo! Marketing Solutions and Yahoo! Search Marketing

C'mon - the bar is really low, and Yahoo needs our help.

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