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2/06/2007
  Panama Should be Renamed: Yahoo! AdMarket

My contest to rename Panama came up with some good entries. I choose the best name from about 40 submissions:

Yahoo!

AdMarket

Jon Roig submitted that name, and it did pretty well in the user poll. I think it's a good brand name - it's descriptive, and not too narrow. It's sounds cleaner and broader than AdCenter (from Microsoft), and it will easily be identified as distinct, yet competitive to the leading brand, Google's AdWords.

Next step: I'm going to email Terry Semel, and my contacts within Yahoo with a persuasive argument that they really need to create a brand for Panama, and offer Yahoo! AdMarket as a suggestion. No I haven't checked the trademark database, but the point is to get Yahoo! to do something positive.

PS. Jon Ruig, please leave a comment on this post, pointing to a place where I can find your email to send you your winnings.

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